The purpose of the separate videos is to analyze how potential Georgia Credit Union customers would react differently to animation based on its prominence in the videos. The first of the series displays only animation with no onscreen talent. The script emphasizes visual examples and coaches viewers on information.
The second video includes onscreen talent, but restricts its screen space to a small window. Its focus is savings and the importance of increasing your financial freedom.
The last video in this series increases the size available for onscreen talent and includes less animation than the previous. At times, only the talent is depicted. This video focuses on the social aspect of savings and tax return investments.
Produced for Family Health and Consumer Sciences
In partnership with Georgia United Credit Union
Videographer, Animation Artist, and Editor
This project was edited using:
Adobe Premiere
Adobe After Effects
Adobe Illustrator

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